Facebook advertising is a great way to help gain access to potential customers that may be interested in the products or services your business provides. After all, 71% of adults online have a Facebook profile. When we start thinking of that in terms of numbers that is a little over 2 Billion people. That is a HUGE number! The majority of people with small businesses know the importance of having a great online presence when it comes to the social media network. Facebook advertising is one more way to help get your business out there to your community and to targeted potential customers with very little effort and minimal cost. If you are thinking that this is something that will not impact your online business in a big way, then you are sadly mistaken. More and more people everyday are using their mobile devices to browse the internet for the “best deal” they can find for whatever product or service they are considering using. Having your company along side the others as a viable choice for them to consider is something that is of the highest importance. Effective Facebook advertising can help you stand out from your competition and attract those online customers everybody is trying to snatch up. I am going to go over some of the key aspects to consider when designing your ad campaign to help get you the most interaction from the online community and the most out of your social campaign.
Targeting the right demographics for Facebook advertising
First and foremost, when considering Facebook advertising, you need to figure out who it is you are trying to reach with your ad. Who is your average customer that will be interested in what you are offering? For example, if you are selling sports memorabilia, then you would likely want to reach out to people who have an interest in sports. Facebook advertising gives you the options of who you want to target. From their age, interests, or gender to where they live and so on. This is a powerful tool for people who are new to targeted Facebook advertising. If you were a salon , you could target customers who have an interest in hair products, makeup and beauty products, fashion, etc… Once you have figured out who it is exactly you are trying to reach, next it is time to decide what aspect of your business you are going to promote. There are 10 different options you can choose from when creating your ad. The picture below shows the different kind of campaigns that Facebook advertising offers.
If you are just starting out, I would always suggest getting subscribers to your page to be the first and most important thing to do. This is accomplished by choosing the “promote your page” option. This Facebook advertising campaign is the easiest way to get potential customers to like your Facebook business page. I have seen a lot of different ways to go when creating your ad that will help generate new interest in your company. The one that I like and use the most is to offer something that people will get in return for liking your page. This can be accomplished by simply offering a discount on your products or services for customers who “like” your Facebook business page. Some of the more successful campaigns I have ran are when we give out something that has a larger value for people. Concert tickets, sports game tickets, movie passes and so on are some great ways to get customers liking your page and sharing the ad to their friends and family. Keep this in mind when deciding what it is you are going to offer to your customers for their effort.
When creating the ad, you are limited to the amount of characters you can have in your ad campaign. This means that you have to get straight to the point and make sure whatever you are offering is something that will attract people’s attention. Another major thing to consider is the photo that will be displayed in your ad. The majority of people are attracted to things that are visually appealing, especially when scrolling through their news feed on Facebook. You have to have an image that will make them STOP scrolling and read what it is you are offering. Having a great photo is a major part of effectively using Facebook advertising.
How much do I want to spend on Facebook advertising?
Now that you have created your ad, you have targeted the people you want to reach and put together a visually appealing campaign, it is time to decide how much you are willing to invest in the ad. Facebook advertising offers many different ways to launch your ad, and it all depends upon how much you are willing to spend. You can choose as little as $1.00 a day to start, or you can choose to only run the ad campaign for a certain number of days. The option to set your start date and stop date are great tools offered by Facebook advertising. I would suggest small business start out small if you are new to the Facebook advertising game. Maybe run two or three different ads for a couple days and see which ads get the best response. Then you can take that ad and decide to put more money behind it, if it is performing well. There are all kinds of analytic tools that Facebook advertising will provide you with to help track the progress and results of the ads you choose to run.
In conclusion, having a visually appealing ad and targeting the right customers for your business is the most important things you can do no matter where you are advertising. Facebook advertising is a great way to reach out to potential targeted customers and get them buzzing about your products or services. When creating your ad, really sit down and think of who it is you are trying to reach. What it is your product involves that can help connect to other interest areas of consumers. I would suggest (and I practice this myself) to always have an ad running! Create a campaign and at the very least spend a $1.00 a day and let the ad run continuously. Track the ad and fine tune it as you go along until you get the right recipe that works for your business! If you have any other questions about Facebook advertising, send us a message or give us a call and we will do our best to make sure all of your questions are answered.